Choosing colors for your website

Picking colors for a business usually part of branding, however for small businesses it often starts when setting up a website.

Does color matter?

According to surveys 85 percent of shoppers base their product purchasing decisions on color. I can relate to that. For me color is a huge factor in deciding if I like something or not.

Color has much more meaning than just visual stimuli. If you are into energy fields you know that our chakras and aura also contain colors and certain qualities can be paired with certain colors.

Looking at a color can make you feel energized or happy.

How to choose colors?

If you are a small business owner or solopreneur, it is definitely going to depend on your personal taste. For a bigger company, it is carefully chosen by branding experts and they will consider color psychology. I think it is interesting and worth look at it.
Here is an article about it:
https://www.colorpsychology.org/color-psychology-marketing/

What feeling can a color give?

This is the question I would consider when choosing color for a website. The dominant color would represent how I want my visitors to feel when landing on the website. I like using the chakras for choosing colors and consider the meaning of them.

  • Root chakra, RED:  safety, survival, grounding, nourishment from the Earth energy, passion
  • Sacral chakra, ORANGE:  emotions, creativity, sexuality, joy and is associated with water add flow.
  • Solar plexus chakra, YELLOW:  mental activities, intellect, personal power, will, confidence
  • Heart chakra, GREEN:  it is connected with love, relating, integration, compassion and healing.
  • Throat chakra, BLUE: self-expression, expression of truth, creative expression, communication, artistic abilities
  • Third eye chakra, PURPLE: intuition, extrasensory perception, inner wisdom, focus
  • Crown chackra, WHITE: connection with spirituality, consciousness.

Most importantly, I suggest you listen to your intuition and choose colors that will make you feel good about your business.

Also good to know about the number of colors you should chose and where it will be used on your website. I created a video just to explain that.

Watch this video to learn about websites and color palettes

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